With a more than 10 billion sales volume, Bright Dairy & Food Co., Ltd said it has over fulfilled its 2011 budgeting objective .13 billion RMB is the goal the company set for 2012.

Target will not be easy to fulfill this year, however, as the dairy industry progresses slowly since the melamine-contaminated milk scandal in 2008. Bright Dairy will not only have to meet the pressure coming from the general slow industry development, which was only 10% increase yearly, comparing to the 30% before 2008, as well as the increase in operation costs.

In Shanghai, where Bright Dairy is located, raw milk is more expensive to purchase than in other regions. The company thus had to increase product price twice last year to guarantee profit. According to the company's third quarter report , total income from January to September 2011 was 8.662 billion RMB, up 27.12% from 2010, but profit down 12% to 136 million RMB.

An import target for Bright Dairy in 2012 is to find more milk sources. Reports said the company had invested 130 million RMB in establishing the first and largest piloting ecological farm in Wuhan city. The farm will be put into operation by the end of 2012, and 3000 cows will be raised later to produce 13,200 tons of fresh milk annually.